Selected work
Campaigns that shifted when the data did
These summaries describe methodology and outcomes from anonymised or permissioned engagements. Figures illustrate approach — they are not promises of what your brand will achieve.
Regional app install and funded-account drive
A Singapore-founded fintech needed to scale paid acquisition across three markets without letting CPA drift as auction density increased. MarketFlux rebuilt the media mix: search captured high-intent category terms, Meta and TikTok ran structured creative tests, and LinkedIn supported retargeting of demo-request abandoners.
We introduced weekly budget reallocation rules tied to verified downstream events — not platform-reported installs alone. Creative refreshed every ten days during the heaviest flight. Within the first two months, blended CPA stabilised within the client's guardrail band while volume increased. The client retained MarketFlux on an always-on retainer.
Omnichannel peak-season revenue push
A lifestyle retail brand faced margin pressure during a major shopping window. Previous agencies had front-loaded spend early, leaving budget thin when conversion rates peaked. We reversed the pacing curve and paired paid social with landing-page sprints — each hero SKU received a dedicated page with inventory-aware messaging.
Programmatic display supported retargeting pools segmented by cart value. SEO content published four weeks ahead captured comparison queries that paid later amplified. Revenue during the peak week exceeded the prior year on lower absolute spend, though we emphasise that seasonality, inventory, and macro factors all contributed — not agency magic.
Pipeline acceleration for enterprise software
A B2B software vendor struggled with lead quality from broad LinkedIn campaigns. MarketFlux tightened audience architecture, introduced content-assigned nurture paths, and rebuilt landing forms to qualify firm size and use case upfront. MQL-to-SQL rate improved because sales received fewer but better-fit leads. Paid search expanded only after negative keyword hygiene reduced wasted clicks. Reporting connected CRM stages to channel spend so finance could see cost per qualified opportunity, not cost per form fill.
Regulated category with strict ad policy
Operating in a regulated adjacency category meant every ad variant needed legal review. We built a parallel approval track so media did not stall: pre-approved claim libraries, modular copy blocks, and a 48-hour legal SLA. Campaigns stayed live through policy changes on major platforms because we monitored disapproval rates daily and had backup creative ready. Volume grew modestly but sustainably — the client's priority was compliance first, scale second.
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